Channel Marketing
In my role of Graphic Designer at Alpha Marketing, I worked designed for brands including Sony Ericsson and Sensus.
Sony Ericsson Open
With a team of Art Directors and Creative Director, I worked on the Sony Ericsson Open (also known as the Miami Open) booth design. My role included the design of a life-sized Xperia interactive app where visitors could spin for a chance to win and assisted in designing the booth. In addition, I created collateral to promote partner Best Buy Mobile.
Sensus
I played a pivotal role in the project of developing brand guidelines, company templates, and designing digital advertisements for Sensus. This project required a deep understanding of Sensus’s unique identity and market positioning. I collaborated closely with cross-functional teams to ensure that the brand guidelines and templates not only reflected Sensus’s brand values but also met the specific needs of the sales and marketing departments, while also crafting engaging and effective digital advertisements.