Channel and Consumer Marketing
DIRECTV employs channel marketing strategies in collaboration with partners such as Primecast, a community-based digital service provider in specific communities.
In adherence to DIRECTV’s brand guidelines, I was responsible for crafting a promotional mailer and corresponding web advertisements to bolster a campaign aimed at attracting new DIRECTV subscribers within Primecast’s contracted properties.
Furthermore, we developed supplementary resources to engage a wider audience of potential subscribers. These resources included the implementation of digital kiosks for convenient on-site sign-ups and the introduction of referral programs designed to incentivize customers through rewards for successful referrals.
